LIL BABY - FIFA WORLD CUP QATAR 2022 / BUDWEISER

Budweiser + LIL BABY, typography design and animation for Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World”, capturing the passion and enthusiasm fans will feel during this year’s tournament.

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect. 

Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World”, capturing the passion and enthusiasm fans will feel during this year’s tournament.

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.

Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect. 

Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament. 

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect. 

Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.