Budweiser + LIL BABY, typography design and animation for Lil Baby's Official FIFA World Cup track.
The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World”, capturing the passion and enthusiasm fans will feel during this year’s tournament.
We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.
Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.
The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World”, capturing the passion and enthusiasm fans will feel during this year’s tournament.
We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.
Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.
The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.
We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.
Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.
The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.
We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.
Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.
The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.
We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.
SERVICES
Motion Design
Graphic Design
CLIENT
Budweiser
FIFA Worldcup
YEAR
2022
PROJECT
Lil Baby 'The World Is Yours To Take' Official FIFA World Cup anthem
BRAND
Budweiser
DIRECTOR
FILFURY
PRODUCTION
Untold Studios
HEAD OF PRODUCTION
Mariel Sands
PRODUCER
Samuel Cornwell
AGENCY
Wieden+Kennedy
GRAPHIC & MOTION DESIGN
Elena Sáenz de la Torre Loras
Bárbara Abbês
3D DESIGN
Cristopher VanNordstrand
EDITOR
Marianne Karaan
Elena Loras © 2024