BUD-LYRIC-00_Cover__

LIL BABY - FIFA WORLD CUP QATAR 2022 / BUDWEISER

Budweiser + LIL BABY, typography design and animation for Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World”, capturing the passion and enthusiasm fans will feel during this year’s tournament.

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect. 

Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World”, capturing the passion and enthusiasm fans will feel during this year’s tournament.

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.

Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect. 

Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament. 

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect. 

Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.

The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.

We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect. 

SERVICES

Motion Design

Graphic Design

CLIENT

Budweiser

FIFA Worldcup

YEAR

2022

LIL_BABY_PracticeMakePerfect
LIL_BABY_SomebodyPassMeABudweiser
LIL_BABY_01_IHadToWorkToo
LIL_BABY_04_Title_GIF
LIL_BABY_07_KillOrBeKilled
LIL_BABY_06_Archival
LIL_BABY_05_Archival
LIL_BABY_08_Title
LIL_BABY_09_Title
LIL_BABY_10
LIL_BABY_12_YouGottaTakeIt
LIL_BABY_13_BodyShapes
LIL_BABY_11_WorstToo

These were some animations that we crafted early in the process, that they couldn't see the light in the final video:

LIL_BABY_16_GIF_LOSERS
LIL_BABY_15_GIF_THINK
LIL_BABY_17_GIF_THIRSTY
LIL_BABY_14_GIF_WeFeelSoCool
LIL_BABY_19_GIF_FINGERCROSSED
LIL_BABY_18_GIF_HEAD
LIL_BABY_20_GIF_FINGERCROSSED
BUD-LYRIC-06-1
LIL_BABY_22
LIL_BABY_21
LIL_BABY_21
LIL_BABY_24
LIL_BABY_23
LIL_BABY_22

Chorus design and animation were in red and white  version:

LIL_BABY_24_GIF_Chorus_Red
LIL_BABY_27
LIL_BABY_26_RuleTheWold
LIL_BABY_25_RuleTheWold
LIL_BABY_24_GIF_CHORUS_WHITE
LIL_BABY_27

PROJECT

Lil Baby 'The World Is Yours To Take' Official FIFA World Cup anthem

BRAND

Budweiser

DIRECTOR

FILFURY

PRODUCTION

Untold Studios

HEAD OF PRODUCTION

Mariel Sands

PRODUCER

Samuel Cornwell

AGENCY

Wieden+Kennedy

GRAPHIC & MOTION DESIGN

Elena Sáenz de la Torre Loras

Bárbara Abbês

3D DESIGN

Cristopher VanNordstrand

EDITOR

Marianne Karaan

 

Elena Loras © 2022