semplice_happy-shapes_cover_v02

Happy Shapes, Happy Letters

This project is about exploring typography through geometric shapes, colours and motion.

It is always fun to play with shapes. So I decided to use the combination of 6 geometric shapes in order to create the 26 letters of the alphabet. This allowed me to set a system to design these letters with the same proportions and parameters.

It turned out into an animated alphabet as I decided to add some motion to every letter. This allowed me to create playful and typographic posters that would be animated in loops.

This project is about exploring typography through geometric shapes, colours and motion.

It is always fun to play with shapes. So I decided to use the combination of 6 geometric shapes in order to create the 26 letters of the alphabet. This allowed me to set a system to design these letters with the same proportions and parameters.

It turned out into an animated alphabet as I decided to add some motion to every letter. This allowed me to create playful and typographic posters that would be animated in loops.

This project is about exploring typography through geometric shapes, colours and motion.

It is always fun to play with shapes. So I decided to use the combination of 6 geometric shapes in order to create the 26 letters of the alphabet. This allowed me to set a system to design these letters with the same proportions and parameters.

It turned out into an animated alphabet as I decided to add some motion to every letter. This allowed me to create playful and typographic posters that would be animated in loops.

This project is about exploring typography through geometric shapes, colours and motion.

It is always fun to play with shapes. So I decided to use the combination of 6 geometric shapes in order to create the 26 letters of the alphabet. This allowed me to set a system to design these letters with the same proportions and parameters.

It turned out into an animated alphabet as I decided to add some motion to every letter. This allowed me to create playful and typographic posters that would be animated in loops.

This project is about exploring typography through geometric shapes, colours and motion.

It is always fun to play with shapes. So I decided to use the combination of 6 geometric shapes in order to create the 26 letters of the alphabet. This allowed me to set a system to design these letters with the same proportions and parameters.

It turned out into an animated alphabet as I decided to add some motion to every letter. This allowed me to create playful and typographic posters that would be animated in loops.

SERVICES

Visual Identity

Motion Design

Art Direction

CLIENT

Personal Project

YEAR

2020

Colour Palette

semplice_happy-letters_colours_v01

Geometric shapes

36-days-of-type_behance_formas-geometricas_v02_03_peque

Moving posters using the animated typography

36-days-of-type_behance_poster_01_v02
36-days-of-type_behance_poster_02_v01
36-days-of-type_behance_poster_04_v01
36-days-of-type_behance_poster_03_v01
36-days-of-type_behance_poster_05_v01
36-days-of-type_behance_poster_06_v01

Modular letters based in Geometric Shapes

36-days-of-type_behance_abecedario_grid_v04-1

Storyboard for every letter

36-days-of-type_behance_storyboard_v03-2

Static Posters

Poster_05_for_After
Poster_06
Poster_07
Poster_08
Poster_09_for_After_19_IG-0-00-00-23_1
Poster_10_for_After_09_estiradas_master_v10_def-2-0-00-00-00
36-days-of-type_behance_abecedario_fila_v03

The combination possibilities are infinite

36-days-of-type_behance_formas-geometricas_v05b
36-days-of-type_behance_poster_00_random_02_v01
36-days-of-type_behance_poster_00_random_v01
36-days-of-type_behance_abecedario_otro_diseno_v01-05_peque

Visual identity animation 

You can find all the letters on my Instagram

36-days-of-type_behance_movil_v01-ps-02
semplice_happy-shapes_thankyou_v01

GRAPHIC  DESIGN

Elena Sáenz de la Torre Loras

ANIMATION

Elena Sáenz de la Torre Loras

ART DIRECTION

Elena Sáenz de la Torre Loras

AUDIO EDITION

Elena Sáenz de la Torre  Loras

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Elena Loras © 2020